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TITLE
Business Principles and Management
TEXTBOOK
Business Principles and Management; Kenneth E. Everard & James L. Burrow;
South-Western Publishing Co.; 10th Edition, 1996.
DESCRIPTION
An optional class for sophomores, juniors, and seniors, this class is taught as
a one-semester course. The first part of the class is organized around the basic
characteristics of business. The second part will cover student-selected topics
from the following choices: Information and Communication Systems, Production
and Marketing Management, Financial Management, Human Resources Management, and
Management Responsibilities.
COURSE OBJECTIVES
1. Students will demonstrate knowledge of the characteristics of American
business and how it functions in today’s social and ethical environments.
2. Students will demonstrate knowledge of the economic environment of American
business and how it is similar to and different from the two other major types
of economic systems.
3. Students will demonstrate knowledge of characteristics of a capitalistic
economy—such as supply and demand, scarcity
4. Students will demonstrate knowledge of the current international environment
of business.
5. Students will demonstrate knowledge of the different forms of business
organization (i.e., proprietorship, partnership, and corporation).
6 Students will demonstrate a basic knowledge of the legal aspects of business.
7. Students will demonstrate knowledge of one or more of the following
specialized business topics: Information and Communication Systems, Production
and Marketing Management, Financial Management, Human Resources Management, and
Management Responsibilities.
WRITING ACTIVITIES
1. At least once each quarter, students are required to write a summary and
reaction paper to an ethical issue presented in the textbook.
2. The vocabulary of each chapter is included as part of the chapter and unit
tests. One of the key elements of “good” writing is a large, accurate, precise
vocabulary.
MULTICULTURE ACTIVITIES
1. Many of the ethical issues presented in the textbook deal with the difference
in cultures and the ramifications of such when dealing in the international
marketplace. Class discussion and/or written reactions to these issues is
included with each chapter’s materials.
2. “Professional Profile” topics are included as extra material with each unit
in the text. The individuals who are featured as almost always a member of a
recognized “minority.”
