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- Understanding and using color effectively is one of the most important
skills a professional artist develops.
- Color research proves that COLOR is the first visual sense that occurs.
- Determines if a consumer buys!
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3
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- Meets every July to decide color of the year.
- Where do we see these colors displayed?
- Cars, buttons, fabrics, clothes, etc…
- The industry determines their product colors based on this vote.
- Foreign countries watch for color trends in order to make $$.
- Influences trends such as apples, Americana…
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4
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- A natural part of the universe.
- Everything the eye sees is recorded in color.
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5
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- Telescope
- Without light…no color!
- White light has all colors of the visible spectrum.
- Color made from absorbed and reflected light.
- How can we relate to this?
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6
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- Black cars absorb heat! White
reflects.
- Wear white colors in the summer and dark colors in the winter.
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7
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- Hue = The name of a color.
- Value = The degree of lightness of darkness of a color.
- Chroma = Intensity of color
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8
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- Red
- Yellow
- Blue
- The parents of every color.
- Cannot be created by mixing other colors.
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- Violet
- Green
- Orange
- Made from 2 equal parts of primary colors.
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10
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- Red-Orange
- Blue-Violet
- Yellow-Green
- Equal parts of a primary and secondary color are mixed.
- The primary name comes first!!
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12
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